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Effective Selling Skills Course - Open
“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all” – Dale Carnegie
An effective sales professional must master techniques to achieve success. From managing an effective cold call to the face-to-face sales call, all sales professionals need to use a systematic process to achieve maximum potential.
Who should attend:
Individuals who are new to sales or those with no formal sales training who wish to improve their skills and techniques in selling.
By the end of the course attendees will be able to:
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Use a consultative selling approach suitable for the modern age |
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Create a good first impression with any client |
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Apply the psychology of why people buy and their motivations |
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Identify customer needs, pre-empt sales resistance and handle sales resistance |
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Make effective cold calls and face to face visits |
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Handle enquiries and complaints to maximise sales potential |
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Apply a structured approach to selling |
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Use targets to motivate |
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Use a Win-win philosophy – selling with integrity |
Specific Course Content:
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Traditional versus consultative selling |
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Understanding needs and wants – motivators to buy |
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The sales call - call planning and reporting |
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Effective questioning and listening |
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The call model |
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The sales visit |
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Using objectives to motivate yourself and/or the team |
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Handling meetings – fact finding, proposing, closing |
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Turning objection handling into a sales opportunity |
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Having a structure to sell |
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